A life of discovery


Black Friday & Cyber Monday - bargain or binge? Plus when NOT to book a hair appointment.


Kia ora (hello in Kiwi)

I've been a bit culturally clueless lately. 

Like booking a hair appointment in a popular mall with limited parking on the 25th of November.

What the hell was I thinking? 

Black Friday.

Being a Kiwi, I miss a lot of the Thanksgiving fervor. The travel to see family (mine is 18 hours away), the thawing of the turkey (there is just my husband and me here in the states), the preparation for guests, elaborate menus, and the emotional impact. We're lucky, we often get inv…

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My name is Erin and I am a compulsive spender


Kia ora (hello in Kiwi)

On Thursday, I came out of the closet live on LinkedIn (thank you, Micha Goebig) and declared myself a compulsive spender.

An ex-shopaholic. 


Well, twenty-four years ago, I stopped using alcohol or anything else that affected me from the neck up.

Alcohol sucked as a solution to deal with inner turmoil and was causing a ton of problems. 

Around ten years ago, I realized I was using money as a way to avoid emotional pain. 

Yup, just like alcohol. 

I tried to fi…

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The best advice I ever got from a woman.


I was on Andrea Heuston's Lead Like A Woman podcast recently.

Big fun.

It won't be released until March, but she has plenty of other awesome guests to listen to, like Congresswoman Nancy Mace and Hope Zvara, CEO of Mother Trucker Yoga. 

As well as asking me why I have had 35 different jobs, she asked me what was the best business advice I had every received. 

Spoiler alert!

Here's what I said. 

"There is enough time, money and love."

One of my mentors, Suzy told me that. She wafts serenit…

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Blaze Your Own Trail in 2022 with an amazing free community....and remember why you're awesome.


I just found a really cool way for you to realize how amazing you are & meet new female friends, and it's so much fun!

My other half got an Oculus for Christmas, but I've been playing with another software instead as it leads to meeting other awesome women,

Imagine LinkedIn meets Choose Your Own Adventure meets Girl Scout badges.... and with that, those really great talks when you meet a new friend and within minutes you're sharing the real stuff in your life, not just the edited version that …

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When was the last time you bought a book by a female entrepreneur? Here's 28!


Kia Ora (hello)

Just in time for the holidays....when I realized 28 of my podcast guests, all women, all amazing, had written books, or published a magazine, or created cards to help with grief, I added a page on my website to showcase them. 

If you go to this page, you will see categories such as business & inclusion, fiction, curls & calories, mindset and relationships. 

Subjects range from returning to work, how to find your soulmate, why people buy, why you need a LinkedIn Business Page,…

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I'm a minor celebrity in Russia


I was just told I’m a minor celebrity in a community in Moscow.

Bet you didn’t know that!

So, here’s what happened.

I belong to a peer-facilitated recovery program (you’re welcome to message me confidentially and ask me more).

There are many to choose from, but one I have been closely involved with for the last few years has to do with the repercussions of not having a healthy relationship with money. It completely changed my life and led to me living in Seattle, but that’s another story.


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I got weird birthday marketing - do you? Six tips for getting better advice.


My birthday was last week. I had an absolutely wonderful day filled with love and yellow flowers to combat Seattle grey and me being stuck in bed after having feet (yes, both of them) surgery.

I also got a lot of weird marketing pitches. Does that happen to you? 

OK, I can deal with my orthodontist and optician sending me birthday texts. They obviously have a system and think this counts as customer engagement (i.e. maintaining our...not sure what to call it. Mutual dependency?) And if you're …

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Stripper Pants and Strategies

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Right now I'm wearing stripper pants. 

Well, that's what I call them. They're Nike, and have domes up both sides so I can take them on and off easily without having to pull them over my feet. 


I had feet surgery - yes, both feet. I won't bore you, but thanks to my friend Micha Goebig, a great coach, I now know about stripper pants. She had a broken leg a while back and passed on the fashion hack. Given that I'll be in a moonboot for at least ten weeks, I'm about to order another pair. 

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What a Russian Bikini Waxer Taught Me About Advocating For Yourself


There's not much bathing suit season left, but I swim all year round at a local pool, so I have a plethora of swimsuits. Plethora - great word, right?
However, that means attention to...body hair.


It's a huge subject, but for the sake of your valuable time, I'll skip the discussion about the @%#@!! decades of pressure to defoliate.

Although some of my suits have boy trunk bottoms or skirts or frills etc., I do have a few suits where a bikini wax or a close encounter with a razor is goin…

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I'm a weather which - which "which" are you?


I'm a weather which.

This means I have finally worked out after half a century that I am affected by the weather. Duh. 

Most people are - in my case, too many grey days make me a little weepy, emotional, depressed and as gloomy as the sky outside (I live in Seattle).

However, if the sun breaks through, it hits me like a shot of tequila.

And I've worked out that sunshine + ocean = a huge burst of creativity.

I also think four seasons is three too many.

Knowing which “which” you are is really, really im…

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